Vivian Lu

Vivian Lu is a skilled data scientist with extensive experience in analytics and data engineering across various organizations. Currently serving as a Senior Data Scientist at Tubi since March 2023, Vivian focuses on optimizing ad monetization through A/B testing, causal inference, and statistical modeling. Prior to this role, Vivian worked at Transform as an Analytics Engineer from June 2022 until its acquisition by dbt labs in February 2023, and at Snowflake as a Senior Data Scientist, where responsibilities included powering performance dashboards and analyzing event logs. Previous positions include Data Scientist IV at Albertsons Companies, Senior Data Scientist at Oracle, and earlier roles at FactSet, the Bureau of Labor Statistics, and AAA NCNU Insurance Exchange. Vivian holds a Master’s degree in Information and Data Science and a Bachelor’s degree in Statistics and Economics from the University of California, Berkeley.