Amber Pine

Amber Pine is currently the Chief Marketing Officer at TUI Group, where they lead strategy across 11 European markets, focusing on Sales, Marketing, Brand, Digital, and Customer Service. With over 20 years of experience in the travel, telecoms, and media industries, Amber has successfully driven P&L growth through strategic transformations and innovative marketing initiatives. Previously, Amber held multiple senior roles at Sky, including Managing Director of Content Products and Future Platforms, where they were instrumental in launching the world’s first TV and Netflix bundle. Amber graduated with a Bachelor of Arts in History from Bristol University.