Emma Hook

Emma Hook possesses extensive experience in the travel and partnerships sectors, with a career spanning over two decades. At The Institute of Directors, Emma served as Partner Marketing Manager, where responsibilities included managing the Professional Benefits Programme and maximizing commercial revenues through strategic marketing campaigns. Previous roles at TUI involved negotiating hotel contracts as an Overseas Purchaser and gaining significant sales contributions as a Purchasing Manager. Emma progressed to Virgin Holidays, excelling as a Senior Contracts Executive and Destination Manager, where negotiations and relationship management with clients were pivotal. Beginning as a Travel Consultant at Bath Travel, Emma developed foundational sales skills and transitioned to leadership roles, culminating in management positions at Tui Travel PLC. Emma holds a BTEC in Travel & Tourism from Bournemouth and Poole College of Further Education.