Michael Bowler is a senior digital product leader with over 15 years of experience in driving transformative digital strategies across e-commerce, mobile apps, and CRM platforms. They are currently the Director of Global Ecommerce & Apps at TUI, leading initiatives that contribute to €16 billion in annual revenue and have secured substantial investments for major digital transformations. Previously, Bowler has directed marketing and CRM capabilities globally, significantly enhancing customer engagement and operational efficiency. They hold a BSc (Hons) in Marketing Management from Lancaster University.
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