Mo Khaled is a seasoned professional currently serving as the Brand Marketing Analytics Lead at TUI, where they drive analytical initiatives to enhance brand performance across various channels. With a background that includes roles as a Research Director at Kokoro Global and a UX Researcher at Unit4, Mo has demonstrated expertise in leveraging complex data to generate actionable insights and strategies for top brands. Mo's previous experience also encompasses positions as a Senior Research Analyst and a Psychometric Development Coordinator, showcasing a diverse skill set in research, analysis, and academic mentorship. They hold a BSc and an MSc by Research from the University of Bedfordshire, which has further equipped them with a strong foundation in psychological principles applied to market research and analytics.
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