Robert Nielsen is a seasoned professional in e-commerce and digital sales, serving as the Nordic E-commerce Manager at TUI since May 2011, where responsibilities include setting requirements for merchandising, facilitating workflows across teams, and optimizing local sales initiatives. Previously, Nielsen held roles as a Digital Sales Optimisation Specialist and Conversion Rate Optimization Specialist, focusing on A/B testing and sales funnel optimization. Additional experience includes managing online content as a web editor and providing customer service in sales support roles. Notable internships include a SEM/SEO consultant role at Brath AB and work as a caregiver at Norrköpings kommun. Nielsen holds a degree in E-Commerce Management from IHM Business School and additional qualifications in tourism and business from Scandinavian College of Travel & Tourism and Vätternskolan, respectively.
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