Ross McDonnell is the General Manager of Digital Data Architecture at TUI Group, where they own the tag management ecosystem and lead a successful migration from Adobe DTM to Adobe Launch. Previously, Ross served as a Senior Digital Analytics Implementation Manager at O2, managing their Adobe Launch implementation and Tealium IQ across various platforms. With a background that includes roles as a Digital Analytics Manager at Vodafone and Online Commercial Analytics Manager at Three, Ross has consistently led multi-disciplinary teams to improve digital insights and performance. Ross holds a degree in Applied Computer Science from the University of Reading.
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