Sofia Teng

Sofia Teng is currently the Nordic CRM Lead at TUI, where they manage a cross Nordic team and oversee the execution of the Nordic CRM strategy. With extensive experience in data, systems, processes, channel integration, and communication, Sofia has been instrumental in implementing a new multi-channel platform and developing data-driven customer dialogues. Previously, they worked at Nordea in various roles, including Senior CRM Business Developer, where they contributed to the implementation of a new CRM tool across Nordic countries. Sofia holds a Master's degree in Economics from Stockholms universitet and has pursued French Studies at Göteborgs universitet.