Kendall Barton

Kendall Barton has a diverse work experience in the agricultural industry. Most recently, in 2021, Kendall worked as a Marketing Manager at Tule Technologies, where they built the marketing department from scratch and collaborated with executive and sales teams to develop strategies. Under their leadership, successful demand generation programs led to significant increases in email open rates and click-through rates. Kendall also oversaw the development and introduction of a new product called tule.

Before that, from 2014 to 2020, Kendall worked at ADAMA USA as an Integrated Marketing Leader. In this role, they reported to the National Marketing Leader of a global ag chemical manufacturer and was responsible for leading regional marketing campaigns and managing cross-functional teams. Kendall created campaign pitches, supported the sales team through internal communication and training materials, and developed content for external digital communication and advertising. Kendall also expanded brand management to two geographical regions in 2015 and planned and facilitated internal and external meetings and events.

From 2012 to 2014, Kendall worked at the Almond Board of California as an Industry Relations Coordinator. In this role, they reported to the Director of Industry Services and was involved in various activities, such as generating industry buy-in and nurturing relationships through events and communications. Kendall also contributed to writing articles, facilitated grower meetings, managed reports and programs, assisted in event planning, and regularly presented activity objectives to various committees.

In the earlier stages of their career, Kendall worked as a Sales Rep at Gallo Sales Company from 2010 to 2012 and as a Viticulture Research Intern at E. & J. Gallo Winery in 2009.

Overall, Kendall Barton has demonstrated expertise in marketing, sales, industry relations, and event coordination within the agricultural sector.

Kendall Barton obtained a Bachelor of Science degree in Agribusiness with a concentration in Marketing and a minor in Wine and Viticulture from California Polytechnic State University-San Luis Obispo. The degree was earned between the years 2005 and 2009. In terms of additional certifications, Kendall has completed various courses and programs. These include "Learning Zoho CRM" from LinkedIn in March 2023, "Advertising on YouTube" from LinkedIn in January 2023, "WordPress 5 Essential Training" from LinkedIn in August 2021, "Drupal 8 Essential Training: 1 The Basics" from LinkedIn in October 2020, "B2B Foundations: Social Media Marketing" from LinkedIn in May 2020, "Building an Integrated Online Marketing Plan" from LinkedIn in May 2020, "Crisis Communication" from LinkedIn in May 2020, "Google Ads (AdWords) Essential Training" from LinkedIn in May 2020, "Grammar Girl’s Quick and Dirty Tips for Better Writing" from LinkedIn in May 2020, "Microsoft Planner Quick Tips" from LinkedIn in May 2020, "Social Media Marketing Foundations" from LinkedIn in May 2020, "Social Media Marketing: Strategy and Optimization" from LinkedIn in May 2020, "Digital Marketing Fundamentals" from the University of Vermont in August 2018, and the "ADAMA Symphony Marketing Program" from Purdue University in September 2017.