Sive O'Neill currently serves as Vice President Marketing at Tulip and holds positions as an Incubator Board Member and Coach at Platform Calgary and Advisor at Yield Exchange Inc. Previously, Sive was Senior Director of Marketing at iQmetrix, where pivotal teams were restructured to enhance customer journey opportunities through account-based marketing, and held various roles at TELUS, including Senior Marketing Communications Manager. Early career experiences include a Market Analyst internship at PlaceSpeak Inc., a Cast Coordinator position for the Vancouver 2010 Olympic Ceremonies, and roles in production and sales coordination. Sive possesses an MBA from The University of British Columbia and extensive experience in strategic marketing, demand generation, and team leadership, with a foundational education in English and classical theatre training.
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