Mike McCrudden

Mike McCrudden is an experienced professional in online sales and category management, currently serving as the European Online Sales and Category Manager at Turtle Beach since March 2015. Prior to this role, Mike held various positions at Microsoft from August 2010 to March 2015, including Category Manager, where responsibilities focused on market strategy optimization and regional P&L management, and Sales Operations Manager, coordinating supply chain initiatives across multiple regions. Mike also worked as the Interim Customer Logistics Manager at United Biscuits for a brief period in 2010 and spent a decade at Yoplait as Customer Logistics Manager, establishing key supply chain relationships with major retailers. Mike holds a Bachelor of Applied Science in Economics from Kingston University, complemented by an earlier Bachelor's degree in Economics and History from the same institution.