Graeme White

Graeme White is a CRM professional dedicated to enhancing customer experiences and loyalty. Currently serving as a CRM Manager at Tutorful, they focus on leveraging their extensive expertise developed over several years in various CRM roles, including Head of Retention CRM at Checkatrade.com and CRM marketing manager at Reckitt. Graeme's strategic acumen is evident through their work on bespoke customer segmentation and marketing automation, which have driven successful campaigns across multiple well-known organizations, including British Airways and Virgin Atlantic Airways. They hold a BA (Hons) in Business and e-Marketing from Southampton Solent University.