Sofie Bruun

Sofie Bruun has extensive experience in market and audience insight, currently serving as the Head of Market & Audience Insight at TV 2 DANMARK A/S since June 2014, following roles as Senior Analysekonsulent and Analysekonsulent. In these positions, Sofie focused on providing decision-making support to both internal and external clients, particularly for TV 2 Networks. Prior to this, Sofie gained experience as a Trainee in Qualitative Research and Strategy at Carat Denmark and as a Junioranalytiker at TV 2|Analyse. Additional experience includes a Supervisor role at Epinion, where emphasis was placed on delivering high-quality decision-making analyses. Sofie is currently pursuing a Master's degree in Business Development from Copenhagen Business School, having previously earned a Master's degree in Media Studies from Københavns Universitet and a Bachelor's degree from Aarhus University. Sofie's educational background also includes certification as a Business Facilitator.