TVB
Hadassa Gerber has over 30 years of work experience in the media industry. Hadassa has held various roles such as EVP, Chief Research Officer at TVB, Director of Research and Systems at Syndicated Network Television Association (SNTA), President at Vantage Media Consulting, EVP Channel Dir. YR2.1 and EVP Media Planning Dir. Media Edge at Y&R, Executive VP Strategic Director at DeWitt Media Inc., SVP Media Planning Director at Wells, Rich, Greene Inc., and SVP Dir. Media Information & New Technologies, Mgr Broadcast Operations & Systems, Assoc. Media Dir at McCann-Erickson Inc. Throughout their career, Hadassa has successfully developed new business, provided strategic marketing and media direction, and led initiatives to revamp media and marketing plans resulting in sales increases and client satisfaction.
Hadassa Gerber attended Baruch College. However, no specific information is available about the years they attended, the degree they pursued, or the field of study they focused on.
TVB
TVB is the not-for-profit trade association of America's broadcast television industry, including linear and digital platforms. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 800 individual television stations. TVB promotes the benefits of local broadcast television platforms to the advertising community and in doing so works to develop advertising dollars for U.S. Spot Television. TVB provides a diverse variety of tools and resources, including this website, to support its Members and to help advertisers make the best use of local television.