Since 2015, Twelve84® has been a forerunner in the optical industry, offering independent optometrists a simple, efficient, and affordable way to enhance their practices. Our innovative bundled package includes everything you need—frames, lenses, premium anti-reflective (AR) coatings, and lab work—all in one, with a straightforward and transparent patient price. Simply put, we’re the whole package.  

Twelve84 is a private-label in-house brand designed to empower eye care professionals. We help optometrists provide patients with affordable multiple-pair options—perfect for second pairs, contact lens wearers, or those seeking an alternative to traditional vision care plans. Best of all, we do this without compromising on style or quality.  

By streamlining processes and maximizing staff efficiency, we enable practices to focus on delivering exceptional care while boosting profitability. And soon, with the launch of the Optical X retail management platform in Spring 2025, Twelve84 will seamlessly integrate into a cutting-edge system designed to revolutionize the patient experience, optimize operations, and unlock even greater opportunities for success.  

Discover how we can help your practice thrive. Let’s connect!

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