27Works is a digital agency that helps premium and enthusiast brands adapt to the AI-driven internet. We combine human creativity with AI efficiency to build audiences that last.

Our work spans content, strategy, and technology – from social and storytelling to websites, apps, and ecommerce. At the centre is Caruuto, our proprietary platform that structures and protects first-party data. Originally built as a CMS/CRM hybrid, it’s now an AI-ready content and data hub – powering logged-in experiences, personalisation, and membership for brands such as Automobili Pininfarina, Radical Motorsport, Noble Rot, The Road Rat, and Bicester Heritage.

We call our approach the AI Readiness Journey – a four-stage framework (Foundation → Systems → Intelligence → Expression) that moves brands from technical preparedness to creative expression.

Foundation – fixing structure, metadata, and visibility for AI-driven search.

Systems – turning content into reusable, modular assets.

Intelligence – ensuring AI speaks in your brand’s voice.

Expression – campaigns where technology supports human storytelling.

Founded by Nick Trott (former evo and Motor Sport editor) and Paul Regan (ex-TopGear.com and Monocle), 27Works blends editorial craft, cultural literacy, and technical rigour. Our clients share one goal: to stay visible, distinctive, and trusted in an internet where AI increasingly provides the answers.

TwentySeven Works

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