John Jordan

John Jordan is a seasoned digital marketing professional with extensive experience in web strategy and conversion rate optimization. Currently serving as the Principal of Web Strategy and CRO at Twilio since May 2019, John leads initiatives to enhance website performance and user experiences while collaborating across multiple marketing teams. Prior roles include Founder and Digital Marketing Consultant at John Jordan Digital Marketing, Executive Director of Digital Marketing at The Global Leadership Network, where John was instrumental in launching the GLSnext app, and various positions at The Federated Group and Sage Products, where significant contributions to brand development and marketing strategies were made. John holds a Master's Degree in Integrated Marketing Communications from Northwestern University, a Master's Certificate in Communicating Value & Web Conversion from the University of Florida, and a Bachelor of Arts in Business Marketing and Speech Communication from Augustana College.