Rupali Singhal

Rupali Singhal is a marketing analytics professional with extensive experience in data-driven decision-making across various industries. Currently employed at Twilio since September 2021, Rupali focuses on go-to-market analytics, marketing measurement, insights, and strategy for the EMEA and APJ regions. Previous positions include UK Sales Analytics Lead at PayPal, Marketing Analytics and Strategy at King, where Rupali was instrumental in developing TV ROI measurement algorithms and analyzing marketing performance for major game launches, and Econometrician at Sky, specializing in customer acquisition analysis. Rupali began the career as a Trainee Consultant at Data2Decisions, building econometric models, and holds advanced education in Financial Statistics from The London School of Economics and a Bachelor's degree in Statistics from Delhi University.