Reto Senti

Reto Senti serves as a Member of the Board at Twing and RH Marketing GmbH since 2025, and holds a position on the Verwaltungsrat at hajk Scout & Sport AG since 2021. Previously, Reto Senti was the Chief Digital Officer and Director of Purchasing at PKZ Burger-Kehl & Co. AG from February 2013 to June 2025, overseeing a purchasing department for a retail network of approximately 40 stores in Switzerland. Additionally, Reto Senti gained experience as an Area Sales Manager for 20 stores and held various roles within PKZ and Burger, including Store Manager and Deputy Store Manager, beginning in 2004. Reto Senti holds a Bachelor of Arts in Economics from HWZ University of Applied Sciences in Business Administration Zurich and an Executive MBA from the University of Zurich.