Sarah Ryffel

Sarah Ryffel is an accomplished marketing professional with extensive experience in B2B and B2C marketing. Currently serving as Senior Marketing Manager B2B at TWINT since January 2019, Sarah is responsible for planning and executing marketing campaigns, conducting performance analyses, and refining the B2B communication strategy. Prior to this role, Sarah held positions as Sales & Marketing Assistant at WSA office project, OPTREL AG, and Rotronic AG, where responsibilities included sales support, marketing material creation, event organization, and customer engagement. Sarah holds a Bachelor of Business Administration from HWZ University of Applied Sciences in Business Administration Zurich and is a certified Marketingfachfrau from Swissmarketing Academy, alongside an advanced commercial training from Wirtschaftsschule KV Winterthur.