Calvin Lu

Calvin Lu is an experienced marketing professional currently serving as a Performance Marketing Manager at Paravel, where responsibilities include leading PPC and Paid Social campaign strategies, managing multi-million dollar advertising budgets, and collaborating with creative teams to optimize campaign performance. Previously, Lu held roles such as Partnered Streamer at Twitch, Client Solutions Manager at TikTok, and Sr. Growth Marketing Manager at Buzzer, demonstrating a strong track record in digital marketing, client relationship management, and content creation across various platforms. With extensive experience in performance marketing, campaign optimization, and data analysis, Lu has consistently achieved key performance indicators and contributed to successful marketing strategies throughout a diverse career. Educational qualifications include a Bachelor of Arts in English/Language Arts Teacher Education from California State Polytechnic University-Pomona.