Ruiling W.

Ruiling W. is a Senior UX Researcher at Twitch, blending a marketing background with expertise in user research. They hold a Master’s degree in Behavioral and Decision Sciences and have previously contributed to enhancing product experiences through insights-driven strategies at companies like Spotify, Facebook, and Tencent America. Ruiling has a proven track record in behavioral science applications, including developing a messaging playbook for Spotify and designing community programs for diabetes prevention. Their experience also includes leading integrated marketing campaigns at Indiegogo, where they helped global entrepreneurs refine product positioning.