From Magic Water Colouring and sticker books, to scratch art and the multi-million-selling How to Draw 101 series, the books and kits we create inspire imaginative play, creativity, and artistic exploration in kids everywhere.

Across three distinct imprints, the company sells more than 11 million books and kits per year in over 70 countries around the world.  

Captivating books that promote child development, enrich relationships and foster creativity lie at the heart of Imagine That’s publishing range.

Alongside a core catalogue of best-selling novelty and activity titles, Imagine That also publish loved and trusted stories under the company’s fiction imprint, Willow Tree. The established Top That brand name is now dedicated to the company’s well-known books plus portfolio.

Two Windmills

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