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Dael S.

Product Strategy Lead at TXI

Dael S. is a seasoned professional in product strategy and customer experience, currently serving as Product Strategy Lead at TXI since August 2022. Previously, Dael held the position of VP of Customer Experience at Normative from November 2018 to July 2022, focusing on creating a consistent and high-quality experience across all customer interactions. Dael's extensive background includes roles such as Sr. Director of Product at Publicis.Sapient and Director of Program Management at DigitasLBi, where responsibilities involved strategic oversight and delivery across global teams and various capabilities, including data and technology. Other notable positions include Delivery Lead at SapientNitro and Programme Director at AKQA, managing significant projects for clients like Heineken International and Infiniti. Dael's experience is complemented by roles at Critical Mass, Organic, Sun Life Financial, and Proximity BBDO, demonstrating a strong track record in project management and digital execution.

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