Bárbara Lyschenko is a seasoned design professional currently serving as the Senior Manager of Digital Experience and Conversational AI at NTT DATA Argentina. With over five years of experience in UX and UI design for various platforms, they have extensively led design teams and strategies to enhance user interactions and drive digital transformation. Bárbara has also held academic positions, teaching topics such as digital design and accessibility at multiple universities. They hold a Master's degree in Business Administration and various specializations in teaching and UX methodologies.
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