Hector Massi is the CEO of Ciervo Rojo Films, where they produce, write, and supervise a range of audiovisual projects, including commercials, music videos, TV series, documentaries, and feature films. They have led projects in Argentina for clients such as Georgalos and worked with notable creative agencies like Hermida Movies and Moscú. Since 2014, they have been developing Ciervo Rojo Films in collaboration with Esteban Vitali, focusing on high-quality content for prestigious television and film. In addition to their production work, Hector holds various teaching positions at institutions including Universidad de Palermo and ESEADE, imparting knowledge in audiovisual discourse and production.
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