Macarena Sosa has a diverse background in communication and brand strategy, with professional experience spanning several companies. At Coca-Cola FEMSA from July 2021 to June 2023, Macarena served as an Analista de Comunicación, Cultura y Desarrollo Social for Argentina and Uruguay. Currently, Macarena is a Brand Strategist at Ualá since May 2025 and previously worked at Reba as a Brand Analyst from May 2023 to May 2025. Earlier roles include Community Manager for Autónomo, Ejecutiva de Cuentas Marketing for Banco Macro at BC&G Comunicación Integral, Trainee de Comunicación Interna at Ford Motor Company, and an Administrative position at Centro Medico Mepryl. Macarena holds a Licenciatura in Ciencias de la Comunicación Social from Universidad de Buenos Aires and a Diplomatura in Marketing Digital y Publicidad from the same institution.
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