Nicolas Luciani

Nicolas Luciani currently serves as the Regional Growth & Operations Marketing Manager at Ualá, where responsibilities include defining marketing strategies for LATAM countries and focusing on revenue generation through user acquisition, activation, retention, up-selling, and cross-selling. Prior to this role, Nicolas held positions as a Regional Marketing Manager at both Ualá and PedidosYa, where duties involved collaboration with local teams to implement country-specific marketing plans. With extensive experience in the food and beverage industry, Nicolas worked at Burger King Argentina - Alsea in various capacities, including Jefe de Trade Marketing and Jefe de Producto de Marketing, focusing on promotional development and marketing strategies across multiple product lines. Earlier in the career, Nicolas was involved in marketing at Unilever and conducted rating measurements at Canal 12 de Córdoba. Academic qualifications include a Programa Ejecutivo en Marketing y Planeamiento Estratégico from Universidad de Buenos Aires and a Licenciatura in Business Administration from UADE.