Sergio Alcocer

Sergio Alcocer is currently the Brand Lead at Ualá, where they focus on enhancing brand equity and driving customer traffic through comprehensive communication strategies. With a background in International Business from Universidad Intercontinental and additional studies in Design Thinking and business plan development, they have cultivated a diverse marketing career. Prior to their role at Ualá, Sergio held various marketing positions, including Brand Manager at Arcos Dorados and Trade Marketing Planner at Rappi, and served as a Marketing Coordinator at Alsea. Their experience has spanned notable organizations, including a role as an Entry Clearance Assistant at the British Embassy in Mexico City.