Eric Li

Eric Li is a Professor and Associate Dean of Professional Graduate Programs at the University of British Columbia, where they also hold the position of Principal’s Research Chair (Tier 2) in Social Innovation for Health Equity and Food Security. They started their academic journey by serving as an Instructor II at the University of British Columbia from 2011 to 2012, followed by a role as an Assistant Professor at the University of British Columbia - Okanagan from 2012 to 2019. Since then, Eric has progressed to Associate Professor in the Faculty of Management and continues to contribute to their research and teaching at the university. They completed a Doctor of Philosophy (Ph.D.) in Marketing at York University's Schulich School of Business from 2007 to 2012.