Ned Kumar is an experienced educator and digital marketing strategist, currently serving as an Instructor at The University of British Columbia, where courses on Web Analytics are taught. With a longstanding tenure at FedEx Services since 1998, Ned excels in Global Digital Channel Management, specializing in content and experience management, customer journey management, and multi-channel analytics. Additionally, Ned contributes as a Board Member for the Digital Analytics Association Certification Board. Previous academic experience includes a role as Assistant Professor at Southern Arkansas University. Ned holds an MBA and is a PhD candidate (ABD) in International Business from The University of Memphis, along with various certifications and degrees from prestigious institutions including MIT, focusing on topics such as SEO, Artificial Intelligence, and Internet Business Strategy.
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