Ashish Labroo is the Regional General Manager for the Middle East at Uber since October 2025, following his role as CEO of Careem Rides from May 2018 to November 2025. Under Ashish Labroo's leadership, Careem Rides expanded its reach across the MENAP region, offering a variety of commuting options through the Careem Everything app. Prior to Careem, Ashish Labroo held positions as VP of Ride-hailing and VP of Operations at Careem and served as Principal at Boston Consulting Group and Strategy&. Ashish Labroo's career began at GE Power as a Business Analyst. Educational qualifications include an MBA from London Business School and a Master’s Degree in Industrial Engineering from Georgia Institute of Technology, along with a Bachelor's Degree in Mechanical Engineering from Jamia Millia Islamia.
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