Carine Arif

Carine Arif is the Head of Communications for MENA at Uber, bringing over 9 years of experience in agency and corporate communications within the Middle East and Africa. Carine previously served as Communications Manager for Meta, where they focused on enhancing the company's reputation across the region. With a strong background in strategic insights and innovative campaigns, Carine has effectively managed communications for high-profile brands such as McDonald's, Google, and TikTok while fostering robust media relationships. Carine earned both a Bachelor of Business Administration in Marketing and a Diploma in Communication and Media Studies from the American University of Beirut.