Carmin V.

Carmin V. is an experienced marketing professional with a strong focus on customer relationship management and performance marketing within the Latin American region. Currently serving as the LATAM CRM Lead at Uber since April 2019, Carmin V. has successfully driven user growth by leveraging user insights and examining cultural trends. Prior to this role, Carmin V. held various positions that included Business Intelligence Lead at Aeromexico, where tailored messaging strategies were developed for digital campaigns, and E-commerce Data Coordinator at Wunderman, focusing on enhancing digital customer experiences. With a solid foundation in data analysis from earlier roles at DDB and McCann Worldgroup, along with a Bachelor's degree in Communication and Media Studies from Universidad Nacional Autónoma de México, Carmin V. combines analytical expertise with strategic marketing acumen.