Caroline Kirby

Caroline Kirby is a marketing professional with a strong background in performance marketing and growth strategy. Starting as a Marketing Intern at Sage Environmental Consulting L.P., Caroline advanced through roles including Marketing Manager at Wine.com, where a successful A/B CRO testing program was initiated. Experience includes consulting for top-tier clients at 3Q Digital, managing performance marketing campaigns, and leading the paid media program at Drizly, emphasizing cross-functional collaboration and data-driven decision-making. Currently, Caroline is involved in Performance Marketing and Delivery Strategy for the US/CA & LATAM markets at Uber. Academic qualifications include a Bachelor of Business Administration in Marketing from The University of Texas at Austin and studies in International Marketing in Barcelona.