Cynthia Vaca is an industrial engineer and Executive MBA graduate from IE Business School, with over 10 years of experience in strategy, product, operations, and digital transformation across Latin America. They held various leadership roles at LATAM Airlines and Uber Eats, driving efficiency and innovation while enhancing customer experience. At LATAM Airlines, they directed technological implementations and commercial projects that significantly improved revenue and reduced operational wait times. Fluently trilingual in Spanish, English, and Portuguese, Cynthia specializes in commercial strategy, digital transformation, and operational innovation.
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