Elena Mari

Elena Mari is an experienced marketing professional currently serving as the Head of Marketing at Uber since November 2023. Prior to this, Elena held roles including VP of Marketing at Loft México, focusing on brand building and product marketing strategies, and Head of Brand and Growth Marketing at Nu, where Elena successfully scaled the Nu Credit Card to 2 million customers. Elena's earlier experience includes leading product marketing at Aeromexico, where notable achievements included a Cannes Lion Award for brand strategy, and a global marketing role at Unilever managing a substantial ice cream portfolio. Elena is an alumnus of Reforge and holds advanced marketing-related diplomas from esteemed institutions, including Instituto Tecnológico Autónomo de México and Columbia University.