Faye Shi is an experienced product manager currently working at Uber since December 2024. Prior to this role, Faye served as a Senior Product Manager at TikTok from March 2021 to December 2024, overseeing TikTok Shop Ads and leading the development of innovative ad formats, as well as being a founding team member for Lead Ads, achieving significant revenue growth. Faye's earlier experience includes a Product Manager position at Rakuten Rewards, where development of the award-winning browser extension was spearheaded, and roles at ZapLabs and Google, where product roadmaps were defined and merchandising efforts for the Google Play Store in Hong Kong and Taiwan were managed. Faye holds a Master's Degree in Software Management from Carnegie Mellon University and an MSc in Electronic Business and Knowledge Management from City University of Hong Kong.
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