Flora Lu is an experienced professional in user experience research and consulting, currently serving as a Senior UX Researcher at Uber since April 2022. Previously, Flora held roles as a Senior UX Researcher at ServiceNow from September 2020 to March 2022 and as a Qualitative Research Consultant at TRA from October 2019 to August 2020. Additional experience includes positions at Isentia as a Broadcast Monitor, AFS Intercultural Programs as a Fundraising and Marketing Intern, and Accenture as a Senior Analyst and Analyst. Flora's academic background includes a Master of Innovation and Commercialisation and a Bachelor's Degree from Victoria University of Wellington, in addition to an exchange semester at WHU – Otto Beisheim School of Management and high school education at Wellington East Girls' College.
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