Francisca Hall is a Global CRM Marketing Manager II at Uber, with over 10 years of CRM experience specializing in email marketing and campaign management. Previously, Francisca held various positions, including Loyalty Program Manager and Marketing Communications Team Leader at bet.pt, where they focused on player retention and engagement. Francisca has also worked as an Email Marketing Specialist at G-Star RAW, managing automated workflows and customer strategies using Salesforce Marketing Cloud. Francisca began their career with roles in marketing and journalism, holding a BA in Media Studies from Universidade Católica Portuguesa.
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