Genevieve Farrell

Genevieve Farrell, MBA, has extensive experience in brand strategy, product operations, and customer experience across various industries. At Lincoln Financial Group, Genevieve held multiple roles including Lead Brand Strategist and Chief of Staff to the Chief Marketing Officer. A notable tenure at Uber included positions as Head of Delivery Planning & Product Operations and Head of Global Third Party Strategy and Growth, as well as a short-term assignment focused on enhancing customer support in Japan and South Korea. Additional experience includes internships at Oppenheimer & Co., Johnson & Johnson, Hudson City Savings Bank, and the United Nations, along with a VP role in Digital Strategy at JPMorgan Chase & Co. Genevieve earned an MBA from Columbia University and a Bachelor's Degree in English Language and Literature from Penn State University.