Guilherme Arruda possesses extensive experience in management and sales across various industries. Beginning with a role as Merchandising Supervisor at BRF, Guilherme subsequently progressed through key positions at General Motors South America, including Business Sales Manager and District Operations Manager, where responsibilities included customer success and dealer consulting. Additionally, Guilherme served as Product Marketing Coordinator, leading the launch of the Bolt EV in the Brazilian market, and as a Pricing and Competition Analyst, focusing on market positioning. Most recently, Guilherme worked at Uber, initially as a Strategic Account Manager for Uber Eats, managing significant accounts, and later transitioning to Senior Global Partner Manager for Uber Direct, supporting restaurant partners with delivery operations. Educational qualifications include a Bachelor’s in Business Administration from Universidade de São Paulo, a Master's degree in Peace Studies from the same institution, and a certificate in Economics for Managers from Harvard Business School Online.
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