Jake Kastner

Ad Measurement Strategy

Jake Kastner holds extensive experience in ad measurement strategy and product marketing within the advertising and technology sectors. Currently serving at Uber since May 2023, Jake is responsible for defining measurement strategy, managing a budget, and overseeing third-party partnerships to enhance campaign reporting and optimization. Prior to Uber, Jake worked at Roku Inc. in product marketing for ad data, driving initiatives linked to significant projected revenue. Jake's previous role at GroupM involved bridging product strategy and partnerships, which resulted in substantial new spending for the agency, alongside managing key partner relationships. Jake's academic credentials include an MBA from The Tuck School of Business at Dartmouth and a BA in Economics from Haverford College, complemented with studies at UCL.

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