James Daffern

James Daffern is a Senior GL Expert currently focused on growing fresh meat sales across the North of England and Scottish Borders. Previously, they served as a Category Development Manager for Bidfood UK, enhancing the fresh meat offerings in their portfolio. They also held roles at Uber, managing driver experiences and compliance, and at Shepherd Neame Ltd as a Business Development Manager, where they oversaw key wholesale customers. James’s career includes extensive experience in sales and account management across various companies, consistently exceeding performance targets and fostering strong client relationships.