Jennifer McFadden currently serves as the Sr. Audience Analytics & Monetization Manager at Uber since January 2024. Prior to this role, Jennifer held the position of Director, Measurement & Analytics at UM Worldwide from November 2017 to August 2022, leading measurement initiatives for American Express in the U.S. Furthermore, Jennifer has extensive experience at Hulu, where roles included Manager of Measurement & Analytics and Senior Associate of Integrated Strategy, contributing to business reviews, marketing budget analysis, and media planning for Hulu Originals. Earlier experience includes working as a Digital Media Planner at Horizon Media and a Depositary Receipts Marketing Intern at BNY Mellon. Jennifer holds a Master's degree in Business Analytics from Fordham Gabelli School of Business and a Bachelor's degree in History from the University of Southern California.
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