Julian Jordan is an experienced User Experience Research and Strategy professional currently at Uber, focusing on personalizing user journeys and leading significant research initiatives. Formerly a Staff Researcher at Spotify, Julian played a key role in launching the Audiobooks vertical and developed a comprehensive Research Insights Playbook. As an Independent Consultant, Julian blended human-centered design, data science, and management strategy to provide clients with holistic solutions. Notable roles include Head of Design Research at XP Inc., where Julian built UX research teams, and Associate Design Director at McKinsey & Company, where Julian was the first designer in the Americas to complete Advanced Analytics training. Julian holds an MBA and an M.S. in Sustainable Built Environment Design from Stanford University, along with a BA in International Relations from Brown University.
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