Ken Tien is a seasoned marketing professional with a robust background in performance marketing and demand generation. As the Global Performance Marketing Lead for Uber for Business since March 2023, Ken focuses on strategy and planning across various B2B solutions. Prior experience includes significant roles at Pathrise, Google, and multiple positions at Uber, where Ken played a pivotal role in driving acquisition efforts and leading marketing initiatives. Ken's earlier experience encompasses leadership in demand generation at Unity Technologies, MuleSoft, and Dell Technologies, along with freelance growth marketing. Educated at UC San Diego with a BA in International Economics and a certificate in Data Analytics for Business from Springboard, Ken combines analytical skills with extensive marketing expertise to enhance business performance.
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