Lars Holzman

Lars Holzman is an accomplished technology leader with extensive experience in marketing and engineering roles. Currently serving as the Head of Marketing Technology at Uber, Lars oversees the company's marketing technical strategy, including the Marketing Data Platform and automation solutions. Prior to Uber, Lars held the position of CTO and Head of Platforms at Lovepop, where leadership focused on technology and supply chain scaling efforts. Lars also contributed to significant growth as Sr Director of Engineering at DraftKings, managing a large engineering team and implementing essential processes. Earlier roles at TripAdvisor involved critical leadership in engineering across various capacities, driving revenue-generating projects and developing core commerce features. Lars started a career as a Senior Software Engineer at Courion Corporation, leading strategic product releases after earning a Master's degree in Computer Science from the University of Massachusetts Amherst and a Bachelor's degree in Computer Science from Lehigh University.