Lorena Castro Guinea is currently the Sales Management Lead at Uber Direct, leveraging her extensive experience in sales and business strategy. Previously, they held significant roles at Mercado Libre, Cornershop by Uber, and Nestlé, where they drove substantial growth and profitability in various categories. With a strong background in account management and strategic planning, Lorena has consistently exceeded sales targets and developed innovative initiatives to enhance customer retention. They hold a degree in Administration and Finance and a specialization in Strategic Brand Management from Universidad Panamericana.
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