Lorena López Ramírez

Lorena López Ramírez is the Head of Marketing Mobility at Uber, where they develop innovative marketing strategies focused on enhancing brand competitiveness in the mobility sector. Previously, Lorena held various positions at Unilever, including Senior Brand Coordinator and Brand Manager, where they significantly contributed to the success of brands like Zest, Camay, Rexona, and Magnum. Lorena earned a degree in Marketing from Universidad Iberoamericana, Ciudad de México, between 2006 and 2010.